→Moonscoop Appoints Master Toy Licensee for “Chloe’s Closet”
PARIS: Moonscoop has named Golden Bear the master toy licensee for its preschool series Chloe’s Closet.
Golden Bear will launch products such as collectable figurines, character playsets and accessories, small soft toys, talking soft toys and plush sets. They are expected to roll out during the second half of 2012 in the U.K. and Ireland, with further European and worldwide territories planned. Turner Enterprises have been appointed the U.K. licensing and merchandising agent.
Chloe’s Closet has aired in the U.K. on CITV/ITV since January 2011 and has aired on Turner Broadcasting’s Cartoonito channel since June 2011. Chloe’s Closet is produced in high-definition 2D Flash and CGI animation by Mike Young Productions in association with Moonscoop, Wales Creative IP Fund, KI.KA/ARD, Work Out Factory B.V., and Telegael.
Brigitte Legendre-Benloulou, the senior VP of consumer products and marketing, said, “The toy potential of Chloe’s Closet is significant so it was essential to find the right partner. Golden Bear are leaders in this field so we are very happy they are on board and look forward to rolling out high-quality products in the U.K. with other territories to follow. This is the first step in a strong global toy program for the brand.” John Hales, the chairman of Golden Bear, commented, “We are delighted to have been appointed master toy licensee for this adorable girl’s property. The team at Golden Bear are excited to be working with Moonscoop on the range which will be launching autumn/winter 2012.”